Fleet Solutions Australia
The Fleet solutions Australia logo was an identity based on a concept, it had a far broader scope, while maintaining the “precision” of the elements. The ellipse surrounding FLEET represents a completeness of solutions. It also alludes to a very global feel, the lean of the ellipse give the whole logo some movement and direction. While the sharpness of both the text and curve represent precision. The negative space contained within the logo communicates quality and excellence.